Management and Keller Essay Example for Free

Management and Keller Essay The centre of the case is a problem between tow management member, Wolfgang Keller (managing director) and Dimitri Brodsky (commercial director). Keller is superior of Dimitri and he he’s not satisfied with Dimitri’s performance since he joined the company two years ago. Keller now is considering three options: firing Brodsky, helping him to improve his performance or reorganizing the company around Brodsky by splitting marketing and sales. Wolfgang Keller is 34 years old. He studied at Harward and University of Cologne. His first job was at a Gemran food manufacturer firm. First, he was a strategic planner there, but soon he became a general manager at an Ukrainian subsidiary and after he got promoted to be a general manager at a German subsidiary. He achieved his first big successes there and gained reputation in his profession. After 2 years he switched to the Ukrainean subsidiary of Kà ¶nigsbrau, a beer amnufacturer, as managing director. There he also made success by increasing the subsidiary’s earnings to â‚ ¬7 million per year. He made significant changes through restructuring the marketing strategy and hiring new top-management group. The top-management in Munich was also impressed by his activity. Recently, Keller spent two month in Brazil to manage a start-up joint venture. Kà ¶nigsbrau’s Ukrainean subsidiary was founded 12 years before Kà ¶nigsburg aquired it. After, a man named Vladimir Antonov took the title of chaiman. Keller could get his job, because his predecessor had bad relationship with Antonov, so he was transfered back to Germany. Keller’s relationship with Antonov is good, but Antonov misses being involved into daily operations. The strategy of the company is to consolidate and strenghten the company’s distributors by offering heavy support. The strategy also includes heavy advertising, quality services and high margins. In the Ukrainian liqueur market personal relationships and trust between the company and distributors is essential. Another challange is converting people from vodka and cheap beers towards premium beers. Keller’s intention was to strenhgten relationships and create personal contacts with the distributors. Dimitri Brodsky is 10 years older than Keller and he has a very different personality. He is a cultivated and intellectual person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He was hired to balance the young  managers at Kà ¶nigsbrau. He has a good but distant relationship with Antonov. The problem between Brodsky and Keller is the very different uptake about how to handle the employees and the business partners. Keller prefers closer relationship with the employees, because he thinks this helps them to be more loyal and enthusiastic. Furthermore, he doens’t avoid personal topics. With the costumers and partners he encourages the same attitude, because he thinks it’s very important and essential for a business relationship. Brodsky, on the contrary, prefers formality and distance. He also beleives in separation between the pesonal and professional life and he deals with the employees and costumers this way. The source of problem between h im and Keller is this different attitude. Keller thinks that Brodsky is just reluctant to take care of everyday business. However, Keller seems inpatient and action-oriented from Brodsky’s angle.

New Telemarketers :: Internet Computers Technology Media Essays

New Telemarketers The other day, while doing what should have been a five-minute task, I was online searching for a web page. Because I am a horrible speller, and mostly because I was in a hurry, I typed in the wrong web address. Instead of Google.com, I got Goggle.com. Instantly I was bombarded with fifty, yes I counted, fifty pop-up ads on my computer screen. As Internet users, I am sure that you know that these advertisements are not only annoying, but very frustrating when trying to get things done quickly. And they are, in this particular instance, confusing to both me and my computer. Ironically, or maybe a stroke of marketing genius, the very last pop-up was an ad for a free â€Å"pop-up killer† program that you could download. The ad worked because after â€Å"killing† all those ads, I found myself downloading the program to stop those annoying things. Then, I swore it worked because the next three times I went to Goggle.com there were no ads. (There was also no search engine, which took me a few more minutes to figure out why). Since then, I have become extremely annoyed with the program and removed it from my computer, but only after the program asked me another three times if I was sure I wanted to remove it or buy the profe ssional version. While even I will admit these ads and tactics seem like marketing gold, they also seem intruding and unethical. They may even lead to the demise of the Internet itself. And yes, I do realize that statement seems a bit extreme. Using the web as a communication medium is a good function of the World Wide Web. Communication mediums are one of the many functions that the web has to offer our society. But, these pop-up ads and other forms of irritating promotional tactics, such as spam, re-routing and faux error messages, are unethical. They are unethical because they â€Å"mislead users into displaying advertising; some are unethical because promoters are forcing advertising messages on people† (Farkas 110). And as you know and can tell from my experiences, they happen way too often. But how can these unethical practices hurt society and the Internet? Well, as Marshall McLuhan states, â€Å"like any other extension of man, typography had psychic and social consequences that suddenly shifted previous boundaries and patterns of culture† (McLuhan 233). In his chapter he implies that print and type lead to industrial revolution; the Internet can impact society just as greatly.

African Americans and the Civil War Essay

In the world we live in many people take a lot for granted. Just the small simple things people don’t really appreciate, being ungrateful for the things that have been given to them. Many people and different situations have paved the way for our generation to become much easier to live in. African Americans during the civil rights movement had to face a lot of trills in order to make the world a better place. Many people don’t appreciate that because they are unaware of just how much grief African Americans had to go though to create a path for the upcoming generation. African Americans faced many hardships during the civil rights movement, some of those hardships were segregation, voting rights, and assassination of prominent African American leaders. Segregation was such a big obstacle for African Americans because not only were they not allowed to go certain places it became bigger than that. Everything in African Americans lives were split in half. There were white only signs places all over there towns. White only signs for bathrooms, restaurants, and water fountains. Everything was separated between the two races blacks and whites. One event that really stuck out like a sore thumb was The Montgomery Bus Boycott. During, the time of segregation blacks were allowed to ride the buses, but many rules had to apply. Blacks had a black’s only section on the bus that could be moved in any location of the bus. That means that the blacks’ only sign could be moved in front of two rows on the bus if that’s what the bus driver wanted. Black riders had to pay their bus far on the front of the bus and get off to walk to the back of the bus to ride. Some bus drivers would allow the blacks to pay and when the step off the bus the bus driver would drive away and leave them. When blacks did receive a chance to ride on the bus, if a white person did not have a seat to sit in a black person had to give up their seat. The blacks of Montgomery, Alabama, decided that they would boycott the city buses until they could sit anywhere they wanted, instead of being relegated to the back when a white boarded. On December 1, 1955, Mrs. Rosa Parks, an African American seamstress, was arrested in Montgomery, Alabama for not standing and letting a white bus rider take her seat. The plan to stop the whites from making the blacks move was the boycott. Blacks would no longer ride the buses anymore. That means that the bus companies were losing a lot of money. Blacks would walk to work or school and even carpool, but would not step foot on the buses. The boycott continued for over a year. Eventually, the United States Supreme Court put an end to the boycott. On November 13, 1956 the Court declared that Alabama’s state and local laws requiring segregation on buses were illegal. On December 20th federal injunctions were served on city and bus company officials forcing them to follow the Supreme Court’s ruling. African Americans had to face a lot just so that they could be treated as an equal on the bus. Segregation played a huge role in the school system. In public schools more so than any. That’s what stated the big flare Brown vs. Board of Education. The 1954 United States Supreme Court decision in Oliver L. Brown vs. the Board of Education of Topeka (KS) is among the most significant judicial turning points in the development of our country. Originally led by Charles H. Houston, and later Thurgood Marshall and a formidable legal team, it dismantled the legal basis for racial segregation in schools and other public facilities. Brown vs. Board of Education was not simply about children and education. The laws and policies struck down by this court decision were products of the human tendencies to prejudge, discriminate against, and stereotype other people by their ethnic, religious, physical, or cultural characteristics. Ending this behavior as a legal practice caused far reaching social and ideological implications, which continue to be felt throughout our country. The Brown decision inspired and galvanized human rights struggles across the country and around the world. The U. S. Supreme Court decision in Brown began a critical chapter in the maturation of our democracy. It reaffirmed the sovereign power of the people of the United States in the protection of their natural rights from arbitrary limits and restrictions imposed by state and local governments. These rights are recognized in the Declaration of Independence and guaranteed by the U. S. Constitution. Brown was giving African Americans the opportunity to be accepted as an individual and not just as a race. Now, you would think that after the Brown vs. Board of Education whites would accept African Americans and treat them better. That was not the case and segregation did not stop there. Although, many people had hoped that it would it took the Civil Rights Act of 1964 to really make a change. The Civil Rights Act of 1964 was a landmark piece of legislation in the United States that outlawed major forms of discrimination against blacks and women, and ended racial segregation in the United States. It ended unequal application of voter registration requirements and racial segregation in schools, at the workplace and by facilities that served the general public. Once the Act was implemented, its effects were far-reaching on the country as a whole and had an immediate impact on the South. It prohibited discrimination in public facilities, in government, and in employment, invalidating the Jim Crow laws in the southern U. S. It became illegal to compel segregation of the races in schools, housing, or hiring. After passage of the law, the NAACP was the only major civil rights organization to maintain a large membership in the South, where it concentrated on organizing the ongoing struggle for black civil rights. During 1965-75, the NAACP remained committed to using litigation to challenge racial injustice. African Americans had to fight hard to get what they deserved and it took a lot of patients and time to receive change but it finally happened. That is we segregation ended and Africans were free to sit, eat, talk, shop, and work anywhere they wanted. Being able to vote is a very important ordeal. Many people in this day and time take advantage of being able to voice their opinions. Not taking advantage of who we desire to have in office is a sign of being ungrateful. African Americans were not given that right years ago. African Americans had to fight just so that they could vote. That’s when the Voting Act of 1965 came in play. Before, this Act was enforced African Americans had to take a literacy tests and pay poll taxes. The Voting Rights Act of 1965 abolished literacy tests and poll taxes designed to disenfranchise African American voters, and gave the federal government the authority to take over voter registration in counties with a pattern of persistent discrimination. Echoing the language of the 15th Amendment, the Act prohibits states from imposing any â€Å"voting qualification or prerequisite to voting, or standard, practice, or procedure to deny or abridge the right of any citizen of the United States to vote on account of race or color. The Act was signed into law by President Lyndon B. Johnson, a Democrat, who had earlier signed the landmark Civil Rights Act of 1964 into law. Being able to vote was an honor and so many people don’t even both to go vote during the elections today. African Americans fought for the right to vote without having to take tests or pay poll taxes and people still don’t go out to vote. That is taking voting rights for granted. Being an African American during the civil rights movement was a challenge, but being an African American woman was even difficult. That’s when the period of women’s suffrage played its role. Women’s Suffrage is the right of women to vote and to run for office. The expression is also used for the economic and political reform movement aimed at extending these rights to women and without any restrictions or qualifications such as property ownership, payment of tax, or marital status. Being a woman in this time period restricted of many rights. Women’s suffrage has been granted at various times in various countries throughout the world, and in many countries it was granted before universal suffrage. Without women’s suffrage women would still be restricted to make decisions and just be limited to being mothers and wives. The women’s suffrage broke that cycle. The best way to leave a positive mark on the world is being a leader. It takes a lot of heart, courage, and sacrifice, in becoming a great leader. Leaders are persons that people look up to. They depend on a leader to give them hope to carry on and a positive role model to look up to. There were not too many people that wanted to take the position of being a leader, but a few chose to step up to the plate. African Americans needed kind and encouraging words to help uplift them during the civil rights movement. Two great leaders Dr. Martin Luther King Jr. and Melcolm X took on a job to lead the world into a better place called freedom. The two leaders gave African Americans hope to continue on when they wanted to just give up. African Americans depended on these two prominent leaders to strengthen them. African Americans during the civil rights movement needed to relay on someone and those leaders were the perfect ones. No one would have ever been ready for what was expected to come. For years African American have been told what they could and couldn’t do. They have been talked about, abused, lied on, and have had everything taken from them. But, still they have stayed strong through it all. When all they had were two great prominent leaders and they were taken from them as well they still stayed strong. Two great prominent leaders were assonated. Dr. Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. was an American clergyman, activist, and prominent leader in the African American civil rights movement. He was best known for being an iconic figure in the advancement of civil rights in the United States and around the world, using nonviolent methods following the teachings of Mahatma Gandhi. King was often presented as a heroic leader in the history of modern American liberalism. A Baptist minister, King became a civil rights activist early in his career. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference in 1957, serving as its first president. King’s efforts led to the 1963 March on Washington, where King delivered his â€Å"I Have a Dream† speech. There, he expanded American values to include the vision of a color blind society, and established his reputation as one of the greatest orators in American history. But, as people have said â€Å"all things must come to an end. † At 6:01 p. m. on April 4, 1968, a shot rang out. Dr. Martin Luther King, Jr. , who had been standing on the balcony of his room at the Lorraine Motel in Memphis, TN, lay sprawled on the balcony’s floor. A gaping wound covered a large portion of his jaw and neck. A great man who had spent thirteen years of his life dedicating himself to nonviolent protest had been felled by a sniper’s bullet.

Essay on We Must Reduce School Violence - 647 Words

The focus of American schools these days have so changed from the â€Å"basics† of teaching children to read, write and do arithmetic. Instead of just being an academic institution that is entrusted with teaching our children skills that would enable then to be intelligent contributing members of society, the schools are now looked at as â€Å"extensions of the community†. Therefore, according to John Dewey, â€Å" schools should share social burdens and be responsible for equipping children with skills necessary to survive and succeed in the community.† Schools have indeed had to modify their roles from teaching content academics to helping all students adjust to changing â€Å"radical situations† such as juvenile violence. Over the years our American†¦show more content†¦I don’t believe that it is the sole responsibility of the schools to provide intervention and strategies for preventing violence in adolescents. However, since six to seven hours of every child’s life between the ages of five and eighteen are spent at school, schools must provide for and maintain expectations of safety. As a parent, I want to know that when my child goes to school each day they are being protected and educated to avoid conflict and violence. One the other hand, I feel that schools must be very careful in their planning and implementation of conflict resolution and violence prevention programs. Research shows that only 1 percent of children in schools are potentially violent. Also, research shows that the amount of violence in the schools has not changed that much in the last twenty years. Just because children tend to make more â€Å"verbal threats† to each other does not mean that a violent action will follow. Therefore, the programming designed to teach children to resolve conflicts before violence is important. Too much media hype exists that schools are dangerous places filled with crime and violence and if schools focus too much of their attention where it is not justified then they could potentially create problems that really do not exist. Solving the issue of violence in the schools is a responsibility that many share. The structure of families and the morals theyShow MoreRelatedViolence in Our Schools1176 Words   |  5 PagesCan Violence in Our School Be Reduced The problem we are facing today with violence in our schools is a major concern with communities all over the world. School violence wears many faces. It can be gang activity, locker thefts, bully and intimidation, gun use, or anything that products a victim. Violence is perpetrated against students, teachers, and staff and ranges from intentional vengeance to accidental killings and bystanders. Can violence in our schools be reduced? 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